Web Development
Web Analytics Platform
Custom web analytics platform with real-time tracking, user journey analysis, and privacy-compliant data collection for enterprise websites.
Technologies Used
JavaScript Node.js React PostgreSQL Redis Apache Kafka Docker AWS
Business Impact
Provided 40% more accurate user behavior insights compared to Google Analytics, with full data ownership and GDPR compliance.
Web Analytics Platform
Overview
A comprehensive web analytics platform built from scratch to provide enterprises with complete data ownership and privacy-compliant user behavior tracking. The platform offers real-time analytics, user journey mapping, and advanced segmentation capabilities.
Key Features
Real-Time Analytics
- Live user session tracking
- Real-time dashboard updates
- Event-driven data processing
- Custom event tracking and funnels
Privacy & Compliance
- GDPR and CCPA compliant
- Cookie consent management
- Data anonymization options
- User data export/deletion tools
Advanced Analytics
- User journey mapping
- Cohort analysis
- Attribution modeling
- Custom segmentation and reporting
Technical Architecture
The platform uses a scalable event-driven architecture:
- Tracking SDK: Lightweight JavaScript library for data collection
- Ingestion Service: High-throughput event processing
- Analytics Engine: Real-time and batch processing
- API Layer: RESTful APIs for data access
Business Impact
- 40% more accurate user behavior insights
- 100% data ownership and privacy compliance
- 60% reduction in third-party tracking costs
- Improved decision making with custom analytics
- Enhanced user privacy and trust
Technologies Used
- Frontend: JavaScript, React, D3.js
- Backend: Node.js, Express, PostgreSQL
- Data Processing: Apache Kafka, Redis
- Infrastructure: Docker, AWS (ECS, RDS, ElastiCache)